[et_pb_section fb_built=”1″ disabled_on=”on|on|on” admin_label=”Header Advert” module_id=”topheaderbar” module_class=”newadvert” _builder_version=”4.27.0″ _module_preset=”default” background_color=”#000000″ width=”100%” max_width=”100%” custom_margin=”0px||||false|false” custom_padding=”0px||0px||false|false” custom_css_main_element=”padding-top:0 !important;” disabled=”on” global_module=”349″ saved_tabs=”all” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_row disabled_on=”off|off|off” _builder_version=”4.21.0″ _module_preset=”default” width=”100%” module_alignment=”center” custom_padding=”0px||0px|||” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https://pce.satzuma-creative.co.uk/wp-content/uploads/2024/09/PDA-Europe-Annual-Conference-Desktop-banner.png” title_text=”PDA Europe Annual Conference Desktop banner” url=”/pda-europe” url_new_window=”on” show_bottom_space=”off” align=”center” disabled_on=”on|off|off” admin_label=”Header Advert (Desktop)” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][/et_pb_image][et_pb_image src=”https://pce.satzuma-creative.co.uk/wp-content/uploads/2024/09/PDA-Europe-Annual-Conference-Mobile-banner.png” title_text=”PDA Europe Annual Conference Mobile banner” url=”/pda-europe” url_new_window=”on” align=”center” disabled_on=”off|on|on” admin_label=”Header Advert (Mobile)” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][/et_pb_image][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Post Title” module_id=”post-title-section” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#000000″ custom_margin=”0px||||false|false” custom_padding=”0px||0px||false|false” global_module=”352″ saved_tabs=”all” collapsed=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” width=”100%” max_width=”100%” custom_padding=”0px||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_post_title author=”off” comments=”off” featured_placement=”background” text_color=”light” admin_label=”Post Title” _builder_version=”4.19.4″ _module_preset=”default” title_font_size=”48px” use_background_color_gradient=”on” background_color_gradient_stops=”rgba(0,0,0,0.39) 50%|rgba(0, 0, 0, 0.72) 96%” background_color_gradient_overlays_image=”on” background_color_gradient_start=”rgba(0,0,0,0.39)” background_color_gradient_end=”rgba(0,0,0,0.94)” text_orientation=”center” custom_margin=”||2px|||” custom_padding=”170px||30px||false|false” text_shadow_style=”preset1″ global_colors_info=”{}”][/et_pb_post_title][et_pb_text admin_label=”Post Tags” _builder_version=”4.27.4″ _dynamic_attributes=”content” _module_preset=”default” text_font_size=”13px” text_orientation=”center” background_layout=”dark” custom_css_free_form=”selector .et_pb_text_inner:before {|| content: %22Post Tags: %22;|| display: inline;|| color:white !important;||}||||selector .et_pb_text_inner {|| display: inline;||}” global_colors_info=”{}”]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90YWdzIiwic2V0dGluZ3MiOnsiYmVmb3JlIjoiIiwiYWZ0ZXIiOiIiLCJsaW5rX3RvX3Rlcm1fcGFnZSI6Im9uIiwic2VwYXJhdG9yIjoiIHwgIiwiY2F0ZWdvcnlfdHlwZSI6InBvc3RfdGFnIn19@[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Navigation & Search” module_id=”subnavigation” _builder_version=”4.18.0″ _module_preset=”default” background_color=”#000000″ width=”100%” max_width=”100%” custom_margin=”|0px||0px|false|false” custom_padding=”0px|0px|10px|0px|false|false” global_module=”355″ saved_tabs=”all” collapsed=”on” global_colors_info=”{}”][et_pb_row column_structure=”3_4,1_4″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”0px||0px|||” global_colors_info=”{}”][et_pb_column type=”3_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” text_text_color=”#ffffff” text_line_height=”40px” global_colors_info=”{}”]NEWS|LIFTING THE LID|R&D|MAGAZINE|ABOUT US|CONTACT US[/et_pb_text][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_search placeholder=”Search” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][/et_pb_search][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” disabled_on=”on|on|on” _builder_version=”4.19.4″ _module_preset=”default” width=”100%” max_width=”100%” module_alignment=”center” custom_margin=”|0px||0px|false|false” custom_padding=”|0px||0px|false|false” disabled=”on” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_line_height=”1.15em” text_orientation=”center” background_layout=”dark” width=”100%” custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”20px|20px|29px|20px|false|false” border_width_top=”4px” border_color_top=”#D84F27″ border_width_top_tablet=”0px” border_width_top_phone=”” border_width_top_last_edited=”on|tablet” global_colors_info=”{}”]
Subscribe Today
Sign up to recieve your printed or digital issue of PCE Magazine.
[/et_pb_text][et_pb_button button_url=”/coatings-industry-magazine/” button_text=”SUBSCRIBE” button_alignment=”center” _builder_version=”4.18.0″ _module_preset=”default” custom_button=”on” button_text_size=”16px” button_text_color=”#FFFFFF” button_bg_color=”#D84F27″ button_border_width=”0px” button_border_radius=”0px” custom_margin=”||10px||false|false” custom_css_main_element=”max-width:150px;||margin:0 auto;” global_colors_info=”{}”][/et_pb_button][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_line_height=”1.15em” text_orientation=”center” background_layout=”dark” width=”100%” custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”20px|20px|19px|20px|false|false” border_width_top=”4px” border_color_top=”#3a84c5″ border_width_top_tablet=”0px” border_width_top_phone=”” border_width_top_last_edited=”on|tablet” global_colors_info=”{}”]
Advertise Today
Engage with PCE International readers by promoting your products and services.
[/et_pb_text][et_pb_button button_url=”/advertising/” button_text=”ADVERTISE” button_alignment=”center” _builder_version=”4.18.0″ _module_preset=”default” custom_button=”on” button_text_size=”16px” button_text_color=”#FFFFFF” button_bg_color=”#3A84C5″ button_border_width=”0px” button_border_radius=”0px” custom_margin=”||10px||false|false” custom_css_main_element=”max-width:150px;||margin:0 auto;” global_colors_info=”{}”][/et_pb_button][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Sidebar Adverts” _builder_version=”4.6.6″ _module_preset=”default” custom_padding=”0px||0px|||” global_module=”335″ saved_tabs=”all” collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_5,3_5,1_5″ disabled_on=”on|on|off” module_id=”goalposts” _builder_version=”4.21.0″ _module_preset=”default” width=”100%” max_width=”100%” module_alignment=”center” custom_margin=”|auto|0px|auto|false|false” custom_padding=”0px||0px|||” global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.16″ _module_preset=”default” custom_css_main_element=”max-height:1px;” global_colors_info=”{}”][et_pb_image src=”https://pce.satzuma-creative.co.uk/wp-content/uploads/2025/02/Coatings-Radar-for-PCE-200×768-1.jpg” title_text=”Coatings Radar for PCE 200×768″ url=”/coatings-radar” url_new_window=”on” align=”center” disabled_on=”on|on|off” admin_label=”Left Sidebar Advert” _builder_version=”4.27.4″ _module_preset=”default” max_height=”90vh” custom_margin=”30px||||false|false” sticky_position=”top” sticky_limit_bottom=”body” sticky_transition=”off” scroll_vertical_motion=”0|50|50|100|0|0|-0.13″ global_colors_info=”{}”][/et_pb_image][/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_color=”rgba(0,0,0,0)” custom_padding=”||||false|false” global_colors_info=”{}”][/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ _module_preset=”default” custom_css_main_element=”max-height:1px;” global_colors_info=”{}”][et_pb_image src=”https://pce.satzuma-creative.co.uk/wp-content/uploads/2024/02/EC-2024-Banniere-200X768-badge-EN-v2.jpg” title_text=”EC 2024 Banniere 200X768 badge EN v2″ url=”/eurocoat2024″ url_new_window=”on” align=”center” disabled_on=”on|on|on” admin_label=”Right Sidebar Advert” _builder_version=”4.24.2″ _module_preset=”default” max_height=”90vh” custom_margin=”30px||||false|false” sticky_position=”top” sticky_limit_bottom=”body” sticky_transition=”off” scroll_vertical_motion=”0|50|50|100|0|0|-0.13″ disabled=”on” global_colors_info=”{}”][/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row use_custom_gutter=”on” gutter_width=”2″ disabled_on=”off|off|off” module_class=”homepage-articles” _builder_version=”4.22.1″ _module_preset=”default” width_tablet=”80%” width_phone=”” width_last_edited=”on|desktop” custom_padding=”0px||10px||false|false” link_option_url=”https://www.hammelmann.com/en/industries/marine.php/?utm_source=DD1200_09″ link_option_url_new_window=”on” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_video src=”https://pce.satzuma-creative.co.uk/wp-content/uploads/2023/08/Hammelmann-October2022-1200-x-200px.mp4″ disabled_on=”on|off|off” module_class=”autoplay-video video-advert” _builder_version=”4.22.1″ _module_preset=”default” custom_margin=”30px||||false|false” global_colors_info=”{}”][/et_pb_video][et_pb_video src=”https://pce.satzuma-creative.co.uk/wp-content/uploads/2023/08/Hammelmann-October2022-360-x-100px.mp4″ disabled_on=”off|on|on” module_class=”autoplay-video video-advert” _builder_version=”4.22.1″ _module_preset=”default” custom_margin=”30px||30px||false|false” global_colors_info=”{}”][/et_pb_video][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Top Content Advert” _builder_version=”4.8.1″ _module_preset=”default” custom_margin=”||-15px||false|false” custom_padding=”0px||0px|||” global_module=”357″ saved_tabs=”all” collapsed=”on” global_colors_info=”{}”][/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Post Content Area” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]2020 has been an unprecedented year for businesses large and small, and Manchester based HMG Paints have utilised their agile structure to speed up and implement part of their digital transformation strategy within the COVID lockdown months. The goal for the transformation projects was to improve engagement and service levels to customers during an uncertain time for businesses.
At HMG, “the senior management board had already identified key projects in our Digital Transformation Roadmap, but COVID has meant we’ve brought forward and implemented a number of projects ahead of schedule,” comments Paddy Dyson, Marketing Manager. “What is even more fantastic is that all of the new projects have been developed internally without the need for exterior agencies or developers.”
As lockdown news was breaking in the UK in mid-March the company acted swiftly to open communication channels with customers and staff. A key tool the company developed was a cloud based live customer tracker which sales representatives and senior managers could view and update at the same time. The tracker allowed the business to monitor which of its customers were open or closed and their current business situation and needs, the information was then passed on to production and operations to plan production schedules. This information and communication were even more vital as the UK began to come out of lockdown as HMG worked closely with customers to ensure a smooth transition out of lockdown ensuring customers had paint available when they needed it and service levels remained high.
See the latest issue of PCE-International to read more about how HMG Paints have sped up their digital transformation strategy to improve engagement and service levels to customers[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]