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Graco recently marked a significant milestone with the inauguration of its Middle East Application Centre in Dubai, underscoring the company’s commitment to the region. This new facility, strategically located in the city of Dubai, will serve as a pivotal hub, supporting local contractors, distributors and material manufacturers offering comprehensive training programmes and facilitating material validations.
The inauguration of the centre signifies a robust expansion for Graco within the EMEA region, complementing its EMEA headquarters in Maasmechelen, Belgium. The centre in Dubai is purpose-built, featuring state-of-the-art amenities including a dedicated spray booth, workbenches, a demonstrative area for texture applications and well-equipped meeting rooms.
Designed to be a focal point for immersive learning experiences, the application centre will deliver a spectrum of training encompassing both theoretical insights and hands-on practical sessions. It will function as a nucleus for material testing and validations across diverse applications such as fireproofing, architectural painting, interior and exterior textures, insulation, protective coatings, pavement marking and process and sanitary applications.
Highlighting the significance of the new centre, Caroline Chambers, EMEA President at Graco, said: “This new facility reinforces our commitment to the region and our esteemed network of distributors and material manufacturers. It serves as an avenue for our partners to showcase our comprehensive equipment range, organise training sessions, and collaborate on material testing and validation.”
Graco will curate a spectrum of training modules and courses aimed at optimising the utilisation of its equipment. A team of seasoned training experts and product specialists will be on hand to impart their knowledge and assist distributors, material manufacturers and clients in demonstrations, material validations and in elevating their proficiency levels.
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